Jordan Brand, a division of Nike, is celebrating its 25-year anniversary during NBA All-Star Weekend February 11-14. With the help of Wirestone, Jordan Brand is leveraging innovative Microsoft technology to engage consumers through rich user experiences.
An example is the Mosaic 23/25, also known as the “Social Mosaic”. This is an innovative web application that allows enthusiasts to personally connect with the Jordan Brand by allowing them to upload photos of themselves with their Air Jordan shoes. Collectively those photos form a ‘mosaic’ (containing thousands of images) that construct a holistic master image. Powered by Silverlight, the Social Mosaic leverages both Deep Zoom, which provides the ability to interactively view high-resolution images, and Multitouch capabilities. In addition to the innovative user experience, the ability to quickly develop the Social Mosaic and host it in the cloud was of paramount importance to the Jordan Brand team, so they turned to the Windows Azure platform.
Jordan Brand’s use of Silverlight and Windows Azure for this innovative application enables them to creatively market their new “Air Jordan 2010” collection across a multitude of channels.
You can learn more about this at the Silverlight Team Blog, as well as at the Windows Azure Team Blog.
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January 28, 2010 at 7:12 pm
Tweets that mention Nike’s Jordan Brand uses Silverlight and Windows Azure for Social App « Percipio – John C. Stame’s Blog -- Topsy.com
[...] This post was mentioned on Twitter by adam seligman, John Stame. John Stame said: New post on Jordan Brands use of Silverlight and Windows Azure. http://tinyurl.com/yepovr7 [...]
January 29, 2010 at 3:29 am
Nike's Jordan Brand uses Silverlight and Windows Azure for Social … | Jordan today
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February 17, 2010 at 3:04 am
David Kelley
our team on this project did a really awesome job, my favorate part of this prjoect was getting all the DeepZoom Silverlight processing done in the cloud using Azure to build out the mosaic. Great job fabio and the rest of the team.