Jordan Brand, a division of Nike, is celebrating its 25-year anniversary during NBA All-Star Weekend February 11-14. With the help of Wirestone, Jordan Brand is leveraging innovative Microsoft technology to engage consumers through rich user experiences.
An example is the Mosaic 23/25, also known as the “Social Mosaic”. This is an innovative web application that allows enthusiasts to personally connect with the Jordan Brand by allowing them to upload photos of themselves with their Air Jordan shoes. Collectively those photos form a ‘mosaic’ (containing thousands of images) that construct a holistic master image. Powered by Silverlight, the Social Mosaic leverages both Deep Zoom, which provides the ability to interactively view high-resolution images, and Multitouch capabilities. In addition to the innovative user experience, the ability to quickly develop the Social Mosaic and host it in the cloud was of paramount importance to the Jordan Brand team, so they turned to the Windows Azure platform.
Jordan Brand’s use of Silverlight and Windows Azure for this innovative application enables them to creatively market their new “Air Jordan 2010” collection across a multitude of channels.