Years ago, while at Microsoft, we talked, blogged, preached about Software plus Services (S+S). In fact, Microsoft has been talking about the cloud in the context of S+S for years. Microsoft vision has always been that the cloud can make software better in a complimentary architectural way. As apposed to Google’s vision of cloud which is all about the web and the browser. In fact, Apple’s vision of cloud is in total alignment with Microsoft’s with iCloud! Its S+S – but although Microsoft is right on with the S+S strategy, they have struggled to really demonstrate this strategy and its valuable implications. I totally agree with Pascal’s post on SAI – Apple’s iCloud is annoying to Google, and humiliating for Microsoft. Microsoft had it right for years and they are still struggling with implementation. Whether its phone + cloud, software + cloud, or just cloud.
Cloud is different for consumer experiences versus the enterprise. A platform company that has the right strategy, needs to implement that strategy differently for the consumer market, versus the enterprise market!
OK…I guess my head is not totally out of the clouds!