You are currently browsing the tag archive for the ‘Deep Zoom’ tag.
Jordan Brand, a division of Nike, is celebrating its 25-year anniversary during NBA All-Star Weekend February 11-14. With the help of Wirestone, Jordan Brand is leveraging innovative Microsoft technology to engage consumers through rich user experiences.
An example is the Mosaic 23/25, also known as the “Social Mosaic”. This is an innovative web application that allows enthusiasts to personally connect with the Jordan Brand by allowing them to upload photos of themselves with their Air Jordan shoes. Collectively those photos form a ‘mosaic’ (containing thousands of images) that construct a holistic master image. Powered by Silverlight, the Social Mosaic leverages both Deep Zoom, which provides the ability to interactively view high-resolution images, and Multitouch capabilities. In addition to the innovative user experience, the ability to quickly develop the Social Mosaic and host it in the cloud was of paramount importance to the Jordan Brand team, so they turned to the Windows Azure platform.
Jordan Brand’s use of Silverlight and Windows Azure for this innovative application enables them to creatively market their new “Air Jordan 2010” collection across a multitude of channels.
Microsoft Wave (nothing to do with Google Wave) is a cool new site from Microsoft’s UK team. It shows off the latest developments and products that are coming out of Microsoft. You will find information on technologies like Photosynth, Worldwide Telescope and Deepzoom Composer, as well as Project Natal and Microsoft Tag.
I typically don’t write about specific partners that I work with, as I try not to endorse one over the other. They all do great work! However, the work that Vertigo has demonstrated over this last year has been very exciting, and in particular, their work around demonstrating the value of Silverlight 2 with the Hard Rock Memorabilia Site. Its an awesome demonstration of some of the new features in Silverlight, and specifically the Deep Zoom technology!
Deep Zoom (formerly known as SeaDragon) revolutionizes the way people interact with content. It allows users to explore collections of super high resolution imagery, from a 2 or 3 megapixel shot from a digital camera to gigapixel scans of museum pieces, all without waiting for huge file downloads. The simple zooming interface allows users to explore entire collections down to specific details in extreme close-up, all with fantastic performance and smooth transitions.
Read the “bits behind the music” to learn more about the Hard Rock project. The project and work behind the Hard Rock Memorabilia site was so great, that Vertigo received the Web Development Partner of the Year from Microsoft.