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Are PC’s, and Windows going to be less significant in the next 5 years? Its certainly a scenario that I am sure many at Microsoft (and the industry) are arguably challenged with. More so today, then ever!
Yes, cloud computing is definitely becoming a disruptive force (in a positive way, I might add) in how we deliver and consume services today, as Ray Ozzie wrote about in his memo, The Internet Services Disruption, 5 years ago. But, I think the message, warning, and context Ray raises in his new memo today, Dawn of a New Day, 5 years later, is more relevant and I am sure has folks in Redmond and the industry talking about it.
I do not disagree, as I look into the future, I have to admit it looks less like just PC’s connecting to the cloud and services, but more about “connected devices” and “continuous services” that play out in our lives thru mobile phones, gaming consoles, TVs, iPads/Slates, cars, and other everyday devices that connect to the cloud.
Its a very interesting read and as one of my colleagues tweeted today; “Shut the door, turn off your phone and read Ray Ozzie’s Dawn of a New Day” .
This ad aired today. I think its finally reasonable. I really did not get the Seinfeld ads. I think people get this in today’s economy!
Laptop Hunters $1000 – Lauren Gets an HP Pavilion
The Laptop Hunters site that launches with this ad is also nicely done.
This week, Microsoft launched a new chapter in its new Windows advertising campaign. The dialogue all started with the Mojave Experiment (an experiment to see what people think of Windows Vista when they do not know its Vista), then the Gates & Seinfeld ads (I am still scratching my head on this one; I guess it got people to giggle a little and get a conversation going; confirmation that I am not a marketing guy), and now we have the I’m a PC ads and the overarching theme of Life without Walls.
OK. I like the I’m a PC ads. But “Life without Walls” makes me think and ask the question; if there are no walls in the future, does that mean there will be no windows???
The Napkin PC is the first place winner and chairman award winner of the Microsoft Next-Gen PC Design Competition.
The Napkin PC was designed by Avery Holleman; who received $20,000 in prize money!
The Napkin PC is a multi-user, multi-interface, modular computer designed for creative professionals to collaborate and bring their greatest ideas to life.
The design closely resembles a Napkin holder, combining multiple touchscreen devices within a collaborative network. Digital pens allow users to draw on these touchscreens just like they would on a napkin.
Very innovative…Check out the other entries.
