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Since the launch of Silverlight several years ago, it has gained tremendous adoption and has proven to be a great platform for building rich media experiences on the web.
I thought I would highlight some great stories here that point to its adoption and success (as well as point to some related posts & case studies for your reading pleasure).
For the recent Winter Olympics Vancover, host nation Canada’s CTV saw 4 million visitors consume over 6 PetaBytes, or 7 million hours of video, peaking at over 130,000 concurrent viewers. Viewers watched videos on the site for an average of 111 minutes per visit – unprecedented and great news for broadcasters and advertisers alike. Here is a case study if you would like to read more.
In the United States, NBC built on its experiences using Silverlight for the 2008 Beijing Olympics (which by the way, NBC Olympics won an Emmy with Silverlight) and NFL Sunday Night Football. For the Vancouver 2010 Olympics, they provided live and on-demand video to an online audience of 16 million viewers, while also delivering a very sophisticated and efficient ad platform to its sponsors, making the best use of planned and spontaneous opportunities for ad insertion. Armed with real-time insights on the size and viewing trends of the online fan base, NBC was able to make quick, informed decisions about when to run ads for maximum effect. Here is a case study if you would like to read more. Or you can also find more information at the Silverlight Team Blog here.
Since broadcast HD TV is relatively new in France, France Télévisions used the opportunity to bring the HD experience to a younger generation who, in many cases, prefer to consume video on a computer. With previous successes using Silverlight and IIS Smooth Streaming to broadcast the Roland Garros Tennis Championships and the Tour de France cycling race, France Télévisions knew it could deliver a multi-platform, high quality live and on-demand video experience for the Olympics. With only two weeks to the event and not a single line of code written, the Silverlight Media Framework allowed France TV to deliver the player on schedule, resulting in an amazing average viewing time of 64 minutes. Here is a case study if you would like to read more.
Celebrating the 70th Anniversary of The Wizard of Oz, and the re-release by Warner Brothers of an HD version of the movie, Netflix has launched a website to stream the movie for FREE to anyone in America on October 3rd.
Netflix also hosted a free, live concert and outdoor movie screening on Tuesday, September 29th, in New York City’s Central Park at Rumsey Playfield. The concert featured songs from “The Wizard of Oz” performed by Jennifer Hudson, Julianne Hough and ?uestlove.
New renditions of “Wizard of Oz” songs from the concert are also posted on the site here.
The site has been implemented with Smooth Streaming, an IIS Media Services extension, that enables adaptive streaming of media to Silverlight clients over HTTP. Smooth Streaming provides a high-quality viewing experience that scales massively on content distribution networks, making true HD media experiences (720p+) a reality.
Clubspaces is an online social networking community which helps you to create and manage your own club online, communicate with members and connect with other clubs. Clubspaces lets you freely manage your club (sports or social) operations, communicate with your members or parents and connect with other online clubs. Clubspaces, built on the Microsoft platform, enables you to quickly setup, manage, communicate, and connect with your club members.
Recently, we worked with Clubspaces to envision how they could leverage a number of Windows Live Services and new technologies like Silverlight. It quickly became apparent that there was a great opportunity to develop a solution that provided huge value to Clubspaces and its customers. It was also planned that the source would be made available to the Developer community and essentially anyone that would like to download the source code, customize it, and use the Field Manager Quick App.
CodePlex is Microsoft’s open source project hosting web site. *Windows Live Quick Applications Beta provide customizable out-of-the box solutions for specific Web scenarios. Each Quick App is built on Windows Live services and is offered as a source code download for you to use today.
The Field Manager app provides the following functionality:
- Real time Maps
- Real time weather
- RSS Feeds
- Alerting text/email
- Live Maps Search
- Easy brand/ad integration
- Easy to use Administration
The Field Manager utilizes the following Software and Windows Live Services:
- Silverlight 2
- Silverlight Streaming
- Live ID
- Virtual Earth
- Windows Live Spaces
- SQL Server Express 2008
- Ajax Control Toolkit
You can download the Field Manager Live Quick Application project on Codeplex here.